Featured articles
Kichijoji: Slices of History, Resemblances to Hanoi's Old Quarter, and Bánh Mì Xin Chào's New Stop
Kichijoji captivates with not only its bustling rhythm but also its deep history and unique urban culture, strikingly similar to Hanoi's Old Quarter.
Press coverage
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Bánh Mì Xin Chào Brand: Committed to the mission of spreading Vietnamese culinary culture throughout Japan and reaching the world
For us, sustainability is not just business, but a journey to preserve, build, and export Vietnamese culture in the most respectful way.
Vietnamese President and Tokyo Governor Visit Banh Mi Xin Chao Restaurant
The Banh Mi Xin Chao restaurant chain, founded in 2016 by two brothers from Quang Nam province, Bui Thanh Duy, 37, and Bui Thanh Tam, 32, has now become a network of 15 stores across Japan.
Banh Mi Xin Chao Appears on 'Shark Tank Vietnam' to Raise Capital
Banh Mi Xin Chao, a franchise chain specializing in serving banh mi and famous Vietnamese dishes in Japan, appeared on the television show 'Shark Tank Vietnam' (season 6) to call for investment from the 'sharks', pledging to develop 50 stores in 2 years.
Two brothers made Vietnam’s classic “banh mi” into a chain in Japan—the words of a mentor rescued them from crisis.
Mr. Bùi Thanh Duy (36) opened “Banh Mi Xin Chao” in Takadanobaba, Tokyo, in October 2016. He always dreamed of one day making this classic Vietnamese fast-food shop into a nationwide chain, like McDonald’s. That is Duy’s dream.
Vietnamese Millennial Opens 'Banh Mi Xin Chao' Shop in Japan
Although it only opened in mid-October 2016, the Vietnamese banh mi shop named Xin Chao on Waseda Dori street (Tokyo, Japan) has attracted a number of customers far exceeding initial expectations.
Stories
See moreKichijoji: Slices of History, Resemblances to Hanoi's Old Quarter, and Bánh Mì Xin Chào's New Stop
From a corner of Dong Ba market to the global stage: the rise of bun bo Hue
The journey of bun bo Hue: from Saigon's sweetness to Hanoi's elegance with Banh Mi Xin Chao
The story of Van Cu noodle village: the secret pot keeping the ancient capital's flavor alive
Kanagawa: The Intersection of culture, cuisine, and Vietnam-Japan friendship
News
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Bánh Mì Xin Chào Okubo on NHK: A story of human connection and honest labor
Vietnamese colors light up the Japanese winter at Vietnam Festival Tochigi 2025
Banh Mi Xin Chao and DCOM Money Express sign strategic partnership, unlocking new growth opportunities
Handbook
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Opening an F&B store in Japan: The art of creating a menu that wins over customers
Opening an F&B store in Japan: Licenses and the "heart" of the restaurant
Opening an F&B store in Japan: The challenge of construction and execution
Opening an F&B store in Japan: From dream to business license
Brand
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Conquering the world's toughest F&B market
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All articles
Kichijoji: Slices of History, Resemblances to Hanoi's Old Quarter, and Bánh Mì Xin Chào's New Stop
Bánh Mì Xin Chào Okubo on NHK: A story of human connection and honest labor
Banh Mi Xin Chao Takadanobaba featured on Chiba TV
Asakusa: Sensoji - fragments of faith and prayers before the new year
Vietnamese colors light up the Japanese winter at Vietnam Festival Tochigi 2025
Banh Mi Xin Chao featured in Japan's Premier Coffee Magazine
From a corner of Dong Ba market to the global stage: the rise of bun bo Hue