Last weekend, downtown Nagoya was transformed by vibrant Vietnamese cultural colors as the Vietnam Festival in Aichi 2025 officially took place, attracting tens of thousands of attendees. The event was held at the renowned Edion Hisaya Park, where the festival atmosphere was filled with music, traditional arts, and beloved specialties cherished by overseas Vietnamese and Japanese guests.
Vietnamese flavors burst in the heart of Nagoya
Standing out among hundreds of booths, Banh Mi Xin Chao offered fresh, crispy banh mi filled with traditional Vietnamese ingredients. Nearly 5,000 banh mi sandwiches were sold in just two days—an impressive number that proves the overwhelming love Nagoya customers have for banh mi and Vietnamese cuisine. Images of long lines of people patiently waiting for their sandwiches, despite the chilly weather, brought vibrant energy to the festival and inspired the entire Banh Mi Xin Chao team.
Meaningful gifts
More than just impressive sales, Banh Mi Xin Chao also demonstrated its commitment to the community by partnering with DCOM to distribute 600 free banh mi vouchers to guests using DCOM services at the event. This was not only a token of appreciation but also an activity to connect and share with the Vietnamese community living, studying, and working in Nagoya.
Vietnam Festival in Aichi was not only a food party but also a chance for community bonding and for widely promoting the image of Vietnam in Japan. The event featured a wide range of performances, fashion shows, cultural experience areas, and handicraft booths, offering visitors a friendly and close-knit perspective of Vietnamese land and people.
Words of thanks
As two lively days came to an end, Banh Mi Xin Chao would like to express its heartfelt thanks to all customers who visited, tasted, and trusted the brand’s products. Success at the Vietnam Festival in Aichi is a motivation for our team to continue improving product quality, bringing Vietnamese banh mi closer to friends around the world. Don’t forget to follow Banh Mi Xin Chao on Facebook and TikTok to stay updated on upcoming promos and activities!
