
Article series 4 articles
The Bun Bo Hue journey
More than just a noodle soup, this series explores the deep heritage of Bun Bo Hue, tracing its ancient roots and sharing the passionate story behind Banh Mi Xin Chao's decision to bring this iconic dish to our menu.
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Articles in this series
#1
Discover the origin of Bun Bo Hue
07/01/2025
#2
The story of Van Cu noodle village: the secret pot keeping the ancient capital's flavor alive
07/07/2025
#3
The journey of bun bo Hue: from Saigon's sweetness to Hanoi's elegance with Banh Mi Xin Chao
07/14/2025
#4
From a corner of Dong Ba market to the global stage: the rise of bun bo Hue
07/28/2025

Article series 4 articles
Opening an F&B Store in Japan: Easy or Hard?
A series of articles sharing the entire journey, experiences, and real-life challenges of building a Vietnamese F&B brand in the Japanese market, from the first legal steps to operation and growth.
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Articles in this series
#1
Opening an F&B store in Japan: From dream to business license
02/09/2025
#2
Opening an F&B store in Japan: The challenge of construction and execution
02/11/2025
#3
Opening an F&B store in Japan: Licenses and the "heart" of the restaurant
02/18/2025
#4
Opening an F&B store in Japan: The art of creating a menu that wins over customers
02/19/2025
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