On November 29, 2025, Banh Mi Xin Chao's Vietnamese phin coffee was honored to appear in the specialty magazine "今こそ知りたい 珈琲の本" (Coffee Book - What You Should Know About Coffee Now), published by PIA MOOK in Japan. This is the most anticipated coffee guide of the year, offering a comprehensive overview of global coffee culture and brewing techniques.
Banh Mi Xin Chao was selected to represent the "Vietnam" feature section, standing alongside many renowned coffee brands. The pages prominently highlight the "Banh Mi Xin Chao" logo, accompanied by a detailed 5-step guide to traditional Vietnamese phin brewing – from preparing tools, setting the filter, adding roasted ground coffee, pouring hot water, adding condensed milk, ice, to final enjoyment. Each step is illustrated with clear images, making it easy for Japanese readers to understand and replicate at home.
Beyond the brewing process, the magazine introduces Banh Mi Xin Chao's ambiance, bold coffee flavor, and authentic Vietnamese tasting experience. A QR code links directly to our shop information, enabling readers to easily find and visit us. This is more than just an article, it's an invitation from the magazine for Japanese coffee lovers to experience authentic Vietnamese coffee.
Appearing in one of Japan's most prestigious coffee magazines, Banh Mi Xin Chao is not only recognized for product quality but also acknowledged as a reliable destination for traditional Vietnamese coffee. This marks a meaningful step in building the Vietnamese brand image in Japan, a humble yet deserving recognition of our persistent efforts.
With every cup served, Banh Mi Xin Chao aims to tell Vietnam's story, from premium coffee beans from prime growing regions, refined roasting techniques, to love for every small detail. This magazine feature validates our respect for coffee, for customers, and for Vietnamese culinary heritage.
If you're a coffee enthusiast or curious about Vietnamese phin coffee, pick up a copy of "今こそ知りたい 珈琲の本" at Seven-Eleven stores, bookstores, or online platforms like Rakuten, Yahoo Shopping, or Kindle (digital edition) to explore the global coffee journey. And if you're nearby, visit Banh Mi Xin Chao for a cup brewed with passion and care.
