The "Xin Chao Go Fest #50" journey brings Banh Mi Xin Chao to the "Vietnam Exchange Festival 2026 – Experience Vietnamese Tet," a grand event hosted by Gunma Prefecture for the Vietnamese community and Japanese friends in the Kanto region.

This is more than just a food festival; it is a space for everyone to gather, enjoy authentic cuisine, and experience traditional cultural activities, bringing the soul of the Vietnamese Lunar New Year (Tet) to Gunma.

Event Details:

Time:

Feb 21, 2026 (Sat): 10:30 AM – 5:00 PM

Feb 22, 2026 (Sun): 10:30 AM – 4:00 PM

Location:

1st Floor, Citizens' Hall – Gunma Prefectural Government Building (1-1-1 Otemachi, Maebashi, Gunma).

What awaits you?

BMXC will be part of the "Little Market" area, recreating a slice of Saigon’s vibrant streets.

Authentic Flavors:

Indulge in our signature crispy Banh Mi, traditional Phở, and rich Vietnamese coffee. Don't miss out on seasonal Tet specialties like Banh Chung (sticky rice cake).

Cultural Immersion:

Try on the elegant Ao Dai, participate in Tet-themed Origami workshops, and explore traditional musical instruments.

Live Performances:

Enjoy Vovinam (Vietnamese Martial Arts), traditional dances, and a special collaboration with Gunma-chan, the beloved mascot of Gunma Prefecture.

Celebrate Tet with Banh Mi Xin Chao

Under the spring sky of Gunma, a warm, crispy Banh Mi filled with savory pate and fresh herbs is the perfect "taste of home." Whether you are a local or an expat, our booth offers a cozy spot to gather, chat, and truly "Taste Banh Mi – Taste Vietnam."

If you are in the Kanto area, come join us at the Gunma Prefectural Government Building on Feb 21–22. Let’s celebrate the Year of the Horse together!